Local Google Maps Optimization & Search Marketing Tips

General Oct 17, 2016 No Comments

Google Maps is undoubtedly one the best and most widely used apps Google has to offer. But it’s provides far more than just getting around without a road atlas or finding the right restaurant for lunch. Google Maps has become an incredibly powerful marketing tool for all types of businesses. google maps optimization

In essence, Google Maps marketing is a way to use Google Maps functionality to become more visible. It’s not only helpful to large businesses, but also for medium and small businesses on the local level. However, Google Maps is less about visibility, more about positioning of your business. If used in a proper way, Google Maps optimization can play a big role in your online marketing strategy.

In this short guide, we will walk you through how digital marketers use Google Maps optimization and marketing as a part of their much wider digital strategy. We will cover many essential features and things, which you need to do, as well as few lesser known, nifty tips and tricks to help your customers find you.

Google Maps Optimization Tips

Usually, most businesses are listed on Google My Business, but often fail by provide incomplete information. This results in diminished visibility and weaker rankings. You can boost your Google Maps listing with the following Google Maps optimization tips. These tips are focal to certain ranking factors that will impact your business’s visibility in the Google Maps search results.

USPS-Approved Business Address

When entering your business address, use only the one used by USPS. This includes suite, room, or subdivision details, a full 5 (or 9) digit zip code. Also check for formatting errors, as slight mistakes can affect your Google Maps ranking. You need to check whether your address is actually displayed on Maps listings. There’s a checkbox in My Business settings that states whether you would like your business details displayed. Ensure this is checked to help bring more credibility to your listing.

Specify Areas You Serve

Usually businesses have a location or storefront, so it is important to state the areas you service. You can include names of nearby towns and cities served by you, and their geographical radius from your location. You can also specify whether you service customers at your primary location, or are just a phone-only company.

Verified Google My Business

Having a verified Google My Business listing is vital to rank in the search results. This essential item in the local Google Maps optimization process is important and can take few weeks. You will receive a postcard that has a unique PIN to your Google My Business profile to your physical address from Google. In some cases, Google may allow you to verify ownership by phone.

verify google business maps optimization

Relevant Business Categories

Not only should you choose a primary category (that most clearly represents your business,) but also any additional categories that are relevant to your business, especially if you offer wide range of services. This will increase the chances of ranking for these related services, helping to drive more traffic and business to your web presence.

Optimize Your Introductiongoogle maps marketing optimization

Your Google My Business introduction is a summary of your business, the services or products it offers, and what sets it apart from your competitors. So make your introduction attractive, but avoid keyword stuffing or cramming links. Use only relevant keywords in your introduction and make it naturally well-branded more than uber-optimized for SEO.

Optimize Media for Google My Business Listing

Google Maps is a visual platform so make it more appealing by including photos that make your business stand out. It can also be an optimization opportunity for you. For comprehensive Google Maps optimization use third party apps to add some metadata to images, making them much easier to find. For instance, try adding the following media properties to make each file as optimized as possible.

Solicit Customer Reviews

User reviews Google My Business profile can help solicit new business and achieve higher Google Maps rankings. This is definitely a great form of Google Maps optimization in a competitive search market. So encourage your satisfied customers to post positive reviews about you online.

reviews google maps optimization

New Google Maps Ads

Now you can use new ad features offered in Google Maps. They are in-store promotions, promoted pins, local inventory search function and customizable business pages. These ads are shows on Maps search results on any Google Maps app, mobile and desktop versions of Google Maps site.

Lastly, be patient with the actualization of Google Maps marketing strategies. It will take some time to show but with persistence you can soon outrank your competition.

6 Super Simple Tips for Google Local SEO

General Dec 06, 2012 No Comments

The Google local search results are essentially the new YellowPages. Google users are immediately drawn to the Google local listings for many reasons.

    • The Google local listings are accompanied by a Google Map, offering a visual representation for search engine users.
    • Users can read reviews for each listing to learn more about what others had to say about a business.
    • The Google local search results are perceived with greater trust and credibility for quality information.

For any business that feeds of local customers in its market space, Google local SEO is one of the best channels to earn lead-generating advertising exposure. Just do a Google search for any keyword that has local relevance (e.g. restaurants, fitness centers, law firms, CPAs, etc.) Google delivers localized search results based on either your IP address, or if you’re logged into you’re logged-in your personal Google account, such as Gmail.

Before we get into the goods, it’s important to bring your awareness to the Reviews found under each listing. Although the main headline link for each listing directs users to the business’s actual website, the Reviews link will take users to a Google Plus page.

Similar to Google Places pages, which were replaced by Google Plus pages in May of 2012, there’s much more contributing to the rankings of these Google local listings than a strong website.

Google Local SEO Tips (That Your Marketing Manager Can Handle)

Google local SEO is not a mysterious formula or technical science. In fact, these local SEO tips are simple tasks that almost anyone can handle. Just be sure that you have the ability to edit the content of your website, and that you’ve successfully created a Google Plus page for your local business.

  • Be sure to have a link on your business’s website that points to its Google Plus page. The HTML code for this link can be found on your business’s Google Plus page while in edit mode. It will include the suggested anchor text “Follow us on Google+” along with “rel=publisher” snippet in the link’s code.
  • Include the full address of your business on all pages of its website. Two ideal places for this is a site-wide header or the footer (or put your addy on both!) Make sure that the address is entirely accurate and exactly matches what’s on your business’s Google Plus page. From a local SEO perspective, this called a citation and verifies the legitimacy of your business’s tangible location.
  • Verify your business’s address on its Google Plus page. This will require a manual submission in which Google sends a postcard to the address with a verification PIN. When you receive the postcard, you can submit the 4-digit PIN on the Google Plus page.
  • Create more business listings (citations!) on various other directory websites, such as Manta, Yelp, Bing, Yahoo! Local, Yellowpages, LinkedIn, and Kudzu. Google will align the address information from these listings with that of your business’s Google Plus page to further ensure its local legitimacy. You can research quality directory sites by using great resources like this insightful article, or try a paid tool like Yext.com
  • Keyword optimize (not keyword stuff) the page titles, meta description, and page copy of your homepage and key inside pages with your target keywords, respectfully. Try to include the city name of your business in each of these elements to help establish local relevancy for SEO.
  • Populate the Google Plus page with sufficient information about your business, and when appropriate, use your keywords and geographic targets. Also, put together a system that motivates happy customers to make reviews on your business’s Google Plus page. In most cases, Google Plus pages with a higher number of reviews will have more authority in the Google local search rankings.