Local Google Maps Optimization & Search Marketing Tips

General Oct 17, 2016 No Comments

Google Maps is undoubtedly one the best and most widely used apps Google has to offer. But it’s provides far more than just getting around without a road atlas or finding the right restaurant for lunch. Google Maps has become an incredibly powerful marketing tool for all types of businesses. google maps optimization

In essence, Google Maps marketing is a way to use Google Maps functionality to become more visible. It’s not only helpful to large businesses, but also for medium and small businesses on the local level. However, Google Maps is less about visibility, more about positioning of your business. If used in a proper way, Google Maps optimization can play a big role in your online marketing strategy.

In this short guide, we will walk you through how digital marketers use Google Maps optimization and marketing as a part of their much wider digital strategy. We will cover many essential features and things, which you need to do, as well as few lesser known, nifty tips and tricks to help your customers find you.

Google Maps Optimization Tips

Usually, most businesses are listed on Google My Business, but often fail by provide incomplete information. This results in diminished visibility and weaker rankings. You can boost your Google Maps listing with the following Google Maps optimization tips. These tips are focal to certain ranking factors that will impact your business’s visibility in the Google Maps search results.

USPS-Approved Business Address

When entering your business address, use only the one used by USPS. This includes suite, room, or subdivision details, a full 5 (or 9) digit zip code. Also check for formatting errors, as slight mistakes can affect your Google Maps ranking. You need to check whether your address is actually displayed on Maps listings. There’s a checkbox in My Business settings that states whether you would like your business details displayed. Ensure this is checked to help bring more credibility to your listing.

Specify Areas You Serve

Usually businesses have a location or storefront, so it is important to state the areas you service. You can include names of nearby towns and cities served by you, and their geographical radius from your location. You can also specify whether you service customers at your primary location, or are just a phone-only company.

Verified Google My Business

Having a verified Google My Business listing is vital to rank in the search results. This essential item in the local Google Maps optimization process is important and can take few weeks. You will receive a postcard that has a unique PIN to your Google My Business profile to your physical address from Google. In some cases, Google may allow you to verify ownership by phone.

verify google business maps optimization

Relevant Business Categories

Not only should you choose a primary category (that most clearly represents your business,) but also any additional categories that are relevant to your business, especially if you offer wide range of services. This will increase the chances of ranking for these related services, helping to drive more traffic and business to your web presence.

Optimize Your Introductiongoogle maps marketing optimization

Your Google My Business introduction is a summary of your business, the services or products it offers, and what sets it apart from your competitors. So make your introduction attractive, but avoid keyword stuffing or cramming links. Use only relevant keywords in your introduction and make it naturally well-branded more than uber-optimized for SEO.

Optimize Media for Google My Business Listing

Google Maps is a visual platform so make it more appealing by including photos that make your business stand out. It can also be an optimization opportunity for you. For comprehensive Google Maps optimization use third party apps to add some metadata to images, making them much easier to find. For instance, try adding the following media properties to make each file as optimized as possible.

Solicit Customer Reviews

User reviews Google My Business profile can help solicit new business and achieve higher Google Maps rankings. This is definitely a great form of Google Maps optimization in a competitive search market. So encourage your satisfied customers to post positive reviews about you online.

reviews google maps optimization

New Google Maps Ads

Now you can use new ad features offered in Google Maps. They are in-store promotions, promoted pins, local inventory search function and customizable business pages. These ads are shows on Maps search results on any Google Maps app, mobile and desktop versions of Google Maps site.

Lastly, be patient with the actualization of Google Maps marketing strategies. It will take some time to show but with persistence you can soon outrank your competition.

Localize Your Internet Marketing for Better ROI

General Aug 20, 2013 No Comments

Local Internet Marketing StrategiesThe surge in mobile device usage and statistics that illustrate a large number of users who search for local goods and services on their mobile devices has led to Google gradually shifting its algorithms and implementing more social engagement to provide users with more local search results.

This trend has delivered small businesses with a huge opportunity to compete with the big boys in their industries for local consumers. It also has provided businesses that invest in Internet marketing with a lean, highly focused (local) target for their marketing efforts that produces better ROI.

Organic Search Marketing With a Local Focus

One of the most effective, ROI-producing local Internet marketing strategies is organic search engine optimization that is focused on local keyword targets.

Like traditional SEO campaigns, local organic SEO hinges on building a reputation for your business online that drives higher rankings through effective content marketing and link building.

In local organic SEO, small businesses are able to target consumers in their local area who are searching for their goods or services by optimizing for geo-modified keyword phrases. For example, if your company offers plumbing services and you’re located in Jacksonville, Florida, you might want to target the keyword phrase “Plumbers Jacksonville FL” instead of a broader, more general term like “Plumbers.”

A primary advantage of localizing your organic SEO campaign it costs less and provides higher returns for small businesses, as compared to to an Internet marketing program that encompasses broader, wider markets.

Google+ Local Offers Prime SERP Placement

The game changer for local Internet marketing came in May of 2012 when Google replaced its Google Places pages for businesses with Google+ Local listings.

Google offers local businesses prime real estate to get in front of users who search for their service/product in their local area. Google displays their listing near the top of the search engine results page (SERP) next to the local map.

Google+ Local SEO

Getting your  company listed next to the map is yet again a process of building trust with the search engines by establishing local business listings (citations), acquiring positive online reviews, and general listing optimization.

Enhanced Adwords Campaigns Cater to Local Mobile Search

If your business participates in pay per click advertising with Google Adwords, Google has made it easier for you to manage a mobile, local PPC campaign with its new Enhanced Adwords Campaigns.

It’s important to remember the significance percentage (over half) of all Google searches that are conducted on mobile devices that are done with the intention of finding a local solution.

Google Adwords has provided its advertisers with the ability to narrow the scope of their campaigns with “geo-targeting” their ads to specific locations.

This allows companies to reach highly qualified consumers in their local area, as well as users who are searching for businesses with their geo-modified keywords.

Weeding out consumers not in your local area with geo-targeting, and reaching more highly qualified consumers provides for better ROI for your campaign.

The new Enhanced Adwords Campaigns also allow businesses to easily manage their mobile PPC strategies with simple mobile ad configuration, rather than having to create a separate mobile campaign within their Adwords account, which was the previous best practice.

Now more than ever, reaching local consumers via Internet marketing is essential for sustained business growth, and implementing a locally-focused marketing strategy is going to provide your business the most bang for its buck in the long run.

Video: Building Citations For Local SEO: Don’t Be Lazy

General Apr 08, 2013 No Comments

In the video above, local SEO consultant Chris J. Everett discusses the importance of building citations for your local business and its local SEO efforts, particularly when it comes to local maps optimization.

As Everett explains in the video, there are many free websites available out there for small businesses to build citation profiles on, however the most critical component that needs to be considered when building out your citation profiles is to NOT BE LAZY and to make sure you’re being thorough and consistent with how you’re building out your profiles.

A previous post by Dylan Thomas on the Local SEO Kingpin blog supports what Everett is saying in this video, that small businesses need to make sure they’re using the exact same company Name, Address, and Phone Number (NAP) when building out their profiles.

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