3 eBooks to Benefit Your Local SEO Strategy

General Jan 10, 2013 1 Comment

Local SEO has become a highly regarded Internet marketing strategy, particularly for small businesses. These local businesses thrive on local consumers, and investing in a local SEO program has proven to be one of the most effective means of growing highly qualified search traffic from users in a targeted geographic area.

Because small businesses are typically budget conscious, some of these businesses try to take on their local SEO efforts on their own. While there are many awesome resources out there to educate business owners on topics and strategies for local search, eBooks are definitely a great resource to get informed on what strategies you should invest your time and effort into.

Below you’ll find 3 eBooks that discuss local SEO and small business SEO that we found useful for small businesses who wanted to take a shot at optimizing their local SEO strategy on their own.

7 Steps to a Successful Local SEO Campaign

7 Steps to a Successful Local SEO CampaignThis local SEO eBook covers 7 great topics for local business owners who want to optimize their local search campaigns and features many great takeaway points from optimizing your Google+ Local page to building citations, understanding the value of links and ways to build those links naturally to promote higher search results.

Written by Local Atlanta SEO Consultant Chris J. Everett, Principal of Captivate Search Marketing search engine marketing firm, the local SEO eBook offers step by step instructions on claiming and optimizing your Google+ local page, as well as instructs small business owners on how to seek out guest blogging opportunities to promote greater brand visibility for their companies.

Among the other topics covered in the eBook are soliciting reviews from your customers, joining local business directories, and the power of social media in local SEO.

Get Your Copy of 7 Steps to a Successful Local SEO Campaign

The Complete, Step-by-Step Guide to Local SEO

The Complete, Step-by-Step Guide to Local SEOWritten by Traverse City SEO guru Tyler Tafelsky, The Complete, Step-by-Step Guide to Local SEO dives into the very basics of local SEO campaigns, discussing keyword research techniques to help business owners uncover the most relevant keywords they might want to target in their campaign.

The Complete, Step-by-Step Guide to Local SEO also covers other major touch points in local search such as claiming and optimizing your companies Google Places and Yellowbook pages, as well as points business owners to other online directory sites such as Yelp and Merchant Circle to help build out more relevant citations online.

This local SEO eBook also touches base on such local SEO strategies as earning client reviews, claiming and optimizing your Yahoo! and Bing business listings, and using a uniform Name, Address and Phone Number (NAP) throughout all of your listings.

Get Your Copy of The Complete, Step-by-Step Guide to Local SEO

SEO for the Small Business Owner

SEO for the Small Business OwnerThe final eBook we’ll discuss is SEO for the Small Business Owner, an eBook written by John DiBella of NetLocal, a small business SEO firm in Philadelphia. DiBella’s eBook gives small business owners a background on local SEO and why it’s important to include in their overall marketing objectives.

SEO for the Small Business owner also discusses keyword research and discovery for local SEO campaigns using the Google Adwords Keyword Tool. DeBella’s eBook also dives into such on-site optimization strategies as optimizing Meta Tags (Title, Description, Keywords) and the on-page content and structure, and how to write for the search engines.

Of course, because of it’s importance to Local search, SEO for the Small Business Owner also has a section that covers Google Places optimization techniques.

Get Your Copy of SEO for the Small Business Owner

If you’re a small business owner who is looking to get informed on local SEO and strategies to help your website get more traffic from local consumers, these three eBooks are a great way to get acquainted with the topic.