How to Leverage Local SEO to Promote Your Small Business

General Jun 10, 2017 No Comments

Local SEO for Small BusinessIf you’re determined to leverage local SEO to promote your small business, then you’re making an intelligent effort that could drastically transform your company’s growth potential.

SEO is one of the most powerful marketing mediums. With people actively searching what your business has to offer, attaining top search engine placement can lead to highly-qualified traffic to your site and a wealth of new business.

Investing in a local SEO program to grow your local business requires a comprehensive approach. Below we outline some of the various strategies and techniques required to actualize a successful local SEO plan for your small business.

Establish an “Optimized” Web Presence

Optimization carries many meanings in the world of SEO. From a big-picture perspective, establishing an optimized web presence for your business includes:

  • Having a website that’s technically-fluid from an HTML perspective
  • Ensuring your website is mobile-friendly or responsive on all mobile devices
  • Leveraging Schema markup to better communicate your site’s content to search engines
  • Using CTAs and other conversion touch-points to ensure users can contact your business
  • Making use of internal linking and providing good navigation/usability on your site

The above, in a nutshell, are important aspects of establishing an optimized web presence. This will serve as the foundation for you Nashville business, while helping to ensure all other SEO strategies realize their full potential.

Get Listed

Having a well-optimized website can only get you so far with SEO. In fact, most of the factors that determine a site’s search engine rankings are off-site. These are the links, citations, and signals that are found on other websites, and refer back to your site.

When you get your small business listed on various directories and other related sites, you can earn what are called “citations.” That’s the technical term for mentions of your business’ name, address, and phone. The more citations your business earns on other websites (i.e. chamber of commerce site, Yelp.com, press release, etc.) the more credibility your business will have in the Google local search results.

Google uses citations as a ranking factor in it’s local search results (also commonly known as the Google 3-Pack.) The important thing to keep in mind is ensuring all citations are both accurate and consistent. Any inconsistencies or inaccuracies in your Name, Address, and Phone number will have diminished SEO value.

Generate Links

Link BuildingPart of getting listed on other sites throughout the web includes generating backlinks. For instance, not only does getting listed on Yelp.com provide citation, but also a valuable link back to your website.

Links, or backlinks, are referrals from other websites that indicate to search engines how popular, credible, and authoritative your site is. Having a high volume of backlinks from relevant sources will help your local SEO efforts.

While getting listed provides an easy win for link generation, acquiring authoritative links from relevant sites can take persistence and work. Networking, outreach, and guest authorship are just a few ways to cultivate valuable link opportunities that can drastically impact your Nashville SEO strategy.

Create Content

Content Marketing for Local SEOAnother way to generate links is to earn them. By creating exceptional content that gains favor among the masses, people may link to your site naturally. While this is a beautiful thing, it is much easier said then done.

In short, craft a content strategy for your business website. This may focus on weekly blog posts, monthly videos, or podcasting. At the very least, refreshing your website with new content gives Google a reason to come back more frequently to crawl and index your site.

So even if you’re not earning links as a result of your content strategy, you can still supplement your local SEO efforts by keeping your site fresh. New content also gives you something worthy to share on social media.

Be Social

Local Social Media MarketingBringing your content strategy and link acquisition efforts together is social media. You need to spread the word about your content and share it relentlessly throughout the web.

If you lack an abundance of social media followers, you can try “boosting” or advertising your posts to new audiences using ad platforms on Facebook, Twitter, and LinkedIn. Think of this investment as a brand building opportunity that can increase the overall value of your business.

Lastly, SEO is more about brand building. Producing amazing content and building a strong social media presence can have a direct impact on your local SEO strategy. In a competitive local search market, these channels will be vital assets to give your business the edge it needs to be a strong contender for top rankings.

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