Leverage Google+ to Drive More Local Business

General Feb 10, 2013 No Comments

One of the newest social media platforms, but now the second largest in the world, Google+ is an excellent tool for small business owners targeting the local customers.

Google+’s merit as a resource for driving business from local consumers comes because of its marriage of local organic search and social media marketing into a single platform.

Google+ business pages are Google’s replacement for Google Places listings. Google+ listings offer local small businesses a wonderful opportunity to get found by local consumers because of their inclusion in the search results for locally focused keywords. Below you’ll see an example of chiropractors in Atlanta and the Google+ listings that display near the top of page one on the search engine results page:

Google+ Local SEO

As a small business, getting found online by local consumers is a highly valuable source of lead and sales generation. With the prime real estate offered by Google+ local listings, small businesses need to understand how this platform can be utilized to drive business.

Below I’ll go into touch on why small businesses need to adopt Google+ as a lead generation tool.

Why Does Google+ Matter to Small Businesses?

Research has found that 40 percent of all Google mobile searches and 20 percent of entire Google searches have a local intent. That is, Internet searchers are searching for local businesses providing a specific product or service. That said, small businesses need to understand the power of Google+ and the positioning they receive in the search results for local queries. Small businesses will definitely want to capitalize on that visibility, but might not know how to get their company up in those listings.

Google+ Reviews Are Testimonials That Drive New Customers

As you begin to grow your Google+ listing profile and visibility through optimizing your page by building citations, acquiring reviews from your customers on your Google+ profile is going to help you convert people who click onto your profile into sales leads. These reviews are testimonials from clients who have done business with you, and as you build your Google+ visibility, the positive reviews left by your customers that are read by potential new customers online can increase the likelihood of them contacting you to do business. That said, encourage your customers to leave reviews on your Google+ profile if they had a great experience with your company. Their testimonial will go a long way in helping your Google+ profile attract new customers to your small business.

Google+ as a Social Media Marketing Tool

Aside from their inclusion in the Google local search results, the aspect that makes Google+ business pages so unique is that they also allow for social media interaction with your customers. Much like Facebook, your business is able to use Google+ as a platform to share compelling content with your followers. Share links to blog posts that you’ve written or other relevant content that your Google+ followers will enjoy.

Google Plus for Small Business

If your content is valuable enough, your followers will be obliged to share or +1 your content, which leads to an increase in social media signals which have a direct impact on how your content ranks organically.

The Google+ platform provides local small businesses an incredible opportunity to get found by local consumers who are searching for your product or service. If you haven’t joined the Google+ bandwagon yet, you’re doing your small business a disservice, missing out on valuable search visibility that can drive more visibility, more traffic, and more sales for your small business.

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